At project's core, the mission was to create a simplified identity system that will evoke the blue-collar spirit of the community and harness the energy of our fanbase to build on established legacy and tradition... but most importantly, we want a visual identity and a brand that anyone involved in Saint Peter's University -- past, present, future -- will take great pride in. The kind of pride we have when we're labeled the underdog before the whistle blows; the pride we show when, despite being underestimated, we let our grit and our spirit do our talking for us.

Having one of the most unique mascots in all of collegiate athletics at our disposal only enhances the possibilities of what our student-athletes will wear when they take the court, field, pitch, pool, track and everywhere in between. But when they do, they'll do so with Peacock Pride.