JERSEY CITY, NJ – Saint Peter's University Athletic Department and adidas today announced a new multi-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Peacocks through the 2023-24 season.
"We are thrilled to align Saint Peter's Athletics with such a prominent brand and industry leader in Adidas," said Saint Peter's Director of Athletics, Bryan Felt. "This multi-year agreement is a prime example of our athletic department's commitment to enhance the student-athlete experience. We strive to provide premier resources for our athletic programs in order to compete at the highest level, and this partnership demonstrates our pledge to achieving that goal."
adidas will be the official provider of all athletic uniforms, apparel and swimwear and will supply the Peacocks with footwear for all its team participants for team events, including competition, practice, training, coaching, travel, recruiting, and media engagements. Additionally, the company will be the official brand for all accessories and equipment including bats, gloves, batting helmets, travel bags, headwear, socks, wristbands, watches, eyewear, hard goods and inflatables.
"We believe sport has the power to change lives and we'll look to help provide all students opportunities to participate in athletic programs," said, Jim Murphy, director of NCAA Sports Marketing at adidas America. "With this new partnership, the Peacocks will be outfitted with our newest footwear, apparel and equipment and we look forward to partnering with Saint Peter's University Athletics to aid in their mission of enabling student-athletes to reach their full potential."
About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), and Major League Soccer (MLS).
