Bobby Hurley joins Saint Peter’s men’s basketball head coach Bashir Mason’s staff for the 2026-27 season after serving as the Director of Analytics and Strategy for Arizona State University for the 2025-26 season. 

While with the Sun Devils, Hurley applied data-driven insights to player evaluation, opponent scouting, and offensive scheme development. He translated analytics into actionable strategies that support team performance. Hurley was also involved in the continued growth in coaching, analytics, and player development.

Hurley was a four-year player for Arizona St as a Division I student athlete and was part of the Sun Devils team that reached the first round of March Madness in 2022-23. Born in New York City, Hurley earned his bachelor’s degree from Arizona St in 2024 in Journalism and Mass Communications, while also receiving a master's degree from Arizona St. in Film and Media Studies in 2025.